Case Studies - Tailormade Conferences

Case Study 1: Product Launch for Agricultural company

Event Overview:

Multi venue product launch of pesticide product to major distributors and consultants over two months across the UK.  750 of the client’s major customers and influencers, as well as the client’s internal sales team and senior management.

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Product launch for agricultural company

Tailormade involvement:

  • Selection of venues, site visits
  • Suggestion of themes at each venue
  • Arrangement of all transport, audio visual, entertainment
  • All pre-event administration with venues
  • Coordination of the mailing to invited customers
  • Dressing of each venue
  • On site event management
  • Problem solving as necessary for traffic delays, late arrivals

Client feedback:

Feedback received from the client was positive. The customers that were invited were also extremely positive about the events, and the on site hospitality provided by TCM. The client commented that this was “one of the most successful product launches ever.”

Case Study 2: Road Show for Major Supermarket

Event Overview:

12 events to help cement customer loyalty between the supermarket and their Wine Club members.

The events took place throughout the UK over a 4 week period involving over 5,000 customers.

At each venue there were:

  • 14 suppliers exhibiting with over 120 wines for customers to taste.
  • Tutored wine tasting with a celebrity guest speaker, Matthew Jukes or Charles Metcalfe
  • A selection of the cheese and biscuits for customers to sample

Tailormade involvement:

  • Selection of venues, site visits
  • All pre-event administration with venues
  • Coordination of the mailing to invited customers
  • Dressing of each venue
  • Receipt, transportation and storage of all wine and food stocks for each venue
  • On site event management
  • Retail sales, and stock management

Client feedback:

Feedback received from the supermarket personnel, their external suppliers and customers after a series of nationwide events has been of the highest order – “consistently excellent, very good people, very hard working, always helpful. They were excellent, a good team spirit with great enthusiasm”.

Case Study 3: Venturefest Yorkshire

Project Overview:

A one day event that provides advice, connections, investment presentations and networking opportunities for entrepreneurs in high growth sectors.  With 1500 delegates, a breakfast networking event, large exhibition and keynote presentations culminating with a large awards dinner for 300 guests.

Venturefest

Tailormade involvement:

  • Overall project manager for the event
  • Selection of contractors to run the event
  • Securing funding from sponsors
  • Selling of stands to exhibitors
  • Selection of speakers and content at the event
  • Communication to the Board of Directors
  • Management of social media on Twitter & LinkedIn
  • On site event management
  • Problem solving as necessary on the event day

Client feedback:

“None of it would have happened without the dedication & support of yourself & your team at Tailormade Conferences. As a Director I would personally like to express my thanks to you for doing a brilliant job.”
Anne Salisbury, Director, Venturefest Yorkshire